How We Do It

At the core of all of LEAFF’s goals is the initiative of encouraging people to become involved in a movement of charitable living…and our multiple artist-partnerships and revenue streams, including branded concerts Rock4Change and Liquid Experience Live, original content, associated merchandising and the beverage line, The Jimi Hendrix Liquid Experience, are all vehicles to assist in this mission…doorways to creating an entirely new way of thinking within the music industry…helping and healing an industry which sorely needs to turn over a new leaf, if you will.

What ultimately makes LEAFF different from most foundations is the growing list of partners and artists and the revenue share programs with each. From concerts, to capturing live performances (visual and audio), to digital distribution, to our beverage and associated merchandising and clothing lines and more...this unique model is how we sustain a very real business who’s sole goal is to maintain the overall mission of LEAFF.   A touch of traditional fund raising will remain, like phone drives, auctions, and celebrity events but for the most part our revenue streams from partnerships will bear the brunt of the funding, along with corporate and private sponsorships.